
The Moroccan Cultural Heritage Days, held on May 17 and 18 in Prague, offered a vibrant celebration of the richness of Moroccan traditions, notably through a caftan collection presented by internationally renowned fashion designer Samira Haddouchi.
This prestigious event, a collaboration between the Embassy of the Kingdom of Morocco in Prague and the Joussour Association for Arts and Creation, provided an international platform for Morocco's ancestral craftsmanship and contemporary artistic expression.
During the opening ceremony at the majestic Troja Palace, a historic setting in the heart of Prague, Samira Haddouchi presented a traditional caftan fashion show that transcended cultural boundaries.
Her creations illustrated Moroccan fashion's ability to fuse the authenticity of ancestral craftsmanship with a contemporary aesthetic. This segment was particularly well-received by the audience, which included numerous political and diplomatic figures, among them former Czech presidents and prime ministers.
"Our vision is to foster a dialogue between Moroccan cultural heritage and current fashion trends, offering creations that speak to all generations," stated Samira Haddouchi.
"It's about making the caftan timeless, a piece that is passed down and inspires, while reflecting the vibrancy and modernity of our era," she explained.
Recognized for her talent in reinterpreting the caftan by infusing it with a touch of modernity while respecting its essence, Samira Haddouchi continues to promote the elegance and sophistication of Moroccan fashion far beyond the Kingdom's borders. Her presence in Prague strengthens the role of cultural diplomacy in bringing people closer together and valuing a millennial heritage.
The Moroccan designer’s participation was part of a rich program that included various artistic performances, exhibitions of Moroccan handicrafts, and a culinary immersion into the country's gastronomy.
The event brought together nearly 300 eminent figures from the political, diplomatic, and cultural spheres, demonstrating the growing international interest in Moroccan culture.
The Moroccan Cultural Heritage Days took place in one of Prague's main squares, offering the Czech public an opportunity to discover the Kingdom's authenticity and cultural richness.
MAP: 28 mai 2025